About Us

devils n angels is the brainchild of Shilpa Bharat Saraf. Started 15 years back from a small room of her house. The name itself was conceptualised among the family members. We wanted a name to convey the message that it is a store related to kidswear. We couldn't think of a better name with devils denoting the boys and angels what the little girls are all about. So started the journey of devils n angels with a small collection of surplus garments. Devils n Angels was primarily a store where we had a collection of export surplus garments of various International Brands sourced from Bangalore and Tiruppur. Gradually as the work grew we kept upgrading and updating the collection. We added party wear to our collection. Now, devils n angels is known for their exclusive party wear collection.
 

Be it the 1st birthday, or a small party or a wedding in the family - our clients were totally confident and satisfied at devils n angels.
 

For years they have been loyal customers of devils n angels. In fact, we are proud to say that now the next generation has become our new line of customers. Now over a period devils n angels have become a hot favourite and one-stop-shop for all kids wear need. Be it casual, party wear or for a wedding in the family. We also have a large collection of kids accessories like stationary, hair pin-hair band, bags n clutches, sippers, lunch boxes, undergarments, footwear etc and etc.
 

We at devils n angels have never trained our staff in salesmanship. We try and understand the need of the client and then cater to their needs accordingly. So the customer is happy since they are not pushed into anything to buy. We have always believed in fair pricing. Since day one we have not indulged into a discounting gimmick. We do not bargain with the customer. All the garments are barcoded and priced. Since our prices are already competitive and reasonable, we do not offer any extra discounts This marketing policy has helped us build trust among our customers.
 

Times have changed. We at devils n angels have always believed to see the products physically and then buy and similarly we believe in across counter selling. When a guest walks into our store, then for us he is not just a customer, but a good person whom we get associated, acquainted and over a period we become friends. In fact, many have even become a family. Now during COVID 19 period, our clients are apprehensive of stepping out of the house. So on request and demand from our current clients and to match up and cope up with the trending times we have brought part of our collection ONLINE. We have tried to show you and give you the same product at the same trust level that is available at our stores.
 

So in keeping aligned with our shopping bag "Happy Shopping"